Joseph founded ProCreative Studios in 2000 and has spent more than two decades leading creative strategy and production for brands including Google, LinkedIn, McDonald’s, Chevrolet, Goldman Sachs, and Home Depot. During that time, he has produced thousands of commercials, infomercials, training videos, and integrated marketing campaigns.
Recognizing the shift from traditional television to digital content, Joseph launched FunnySalesVideos.com in 2018, combining humor, storytelling, and performance marketing to create videos that entertain audiences and drive measurable growth.
The campaigns he has led have generated more than one billion views and $250 million in tracked sales while delivering exceptional returns on advertising spend.
Joseph’s expertise has led to speaking invitations at numerous conferences, including one held at Oxford University, as well as appearances on more than 80 marketing and business podcasts.
Joseph brings together creative leadership, strategic thinking, hands-on production experience, and a proven ability to develop content that engages audiences and produces business results.
