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HOST: Joseph Wilkins

Joseph Wilkins started ProCreative Studios in 2000, a marketing agency focused on producing infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.
As habits shifted away from broadcast TV, Joseph launched, where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into a purchase. Joseph's videos have driven hundreds of millions of broadcast and online views that have resulted in hundreds of millions in tracked sales.

CO-HOST: Parker Krynen
Founder, Ricochet Digital

Parker has been a digital advertising strategist for over 12 years. He holds a master's degree in Digital Audience Strategy from ASU as well as an Executive Certificate in Digital Marketing from Cornell. He was the first employee of a Utah startup that made $66 million in its first year as well as the Sr. Digital Marketing Director for Lume Deodorant. He currently owns and operates a digital advertising agency called Ricochet Digital that specializes in launching video ads across social media channels with a combined 1 billion views of experience between him and his expert team. 

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